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Research papers

African-American and Latino youth consumer study

African American and Latino urban youth represent a culture that is oppositional to the values, norms and institutions of mainstream culture. They spend time attempting to differentiate themselves from mainstream culture in exchange for...

Catalogue: Ethnic Marketing 2000
Author: Ivan Juzang
July 1, 2000
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Citation

Juzang, I. (2000a, July 01). African-American and Latino youth consumer study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/african-american-and-latino-youth-consumer-study


Research papers

National identity

Through a case study approach, the paper shows how analysis of publicly available quantitative data can be combined with original qualitative research to yield insight into marketing issues. Using Australia as a case study, the aim of the paper is to...

Catalogue: Ethnic Marketing 2000
Authors: Scott MacLean, Monica Klimek
July 1, 2000
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Citation

MacLean and Klimek (2000a, July 01). National identity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/national-identity


Research papers

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Nexhmi Rexha
September 1, 1999
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Citation

Rexha, N. (1999a, September 01). Bank roles in developing relationships with business customers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bank-roles-in-developing-relationships-with-business-customers-


Research papers

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Yuri Levada, Alexey Levinson
September 1, 1999
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Citation

Levada and Levinson (1999a, September 01). The case of Russia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-of-russia


Research papers

Breathing life into research data

Markets are becoming ever more competitive with new brands competing for consumers' share of mind and heart. Building a relationship with consumers is a challenge facing all organisations but particularly so in the case of Emergent Drinkers ...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Shirley Acreman, Louise Bahns
September 1, 1999
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Citation

Acreman and Bahns (1999a, September 01). Breathing life into research data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breathing-life-into-research-data


Research papers

The changing landscape of distribution channels

The Dutch financial industry makes increasing use of new distribution channels. This paper describes the degree to which this influences Dutch consumer attitudes and behaviours. The paper is based on findings from a semi-continuous study. It explains...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Reg van Steen
September 1, 1999
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Citation

van Steen, R. (1999a, September 01). The changing landscape of distribution channels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-landscape-of-distribution-channels


Research papers

The evolution of marketing

The future evolution of marketing seems destined to expand beyond the confines of the selling of goods and services. The energies and skills used to manage the abstractions of added values will probably be extended to encompass social and ethical...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Mary Goodyear
September 1, 1999
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Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolution-of-marketing


Research papers

Competitive intelligence in Europe

This paper considers the development of competitive intelligence as a formal discipline. The sums spent on competitor analysis in Europe are still relatively small but dependence on customer analysis is being diluted as an increasing number of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Chris West
March 1, 1999
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Citation

West, C. (1999a, March 01). Competitive intelligence in Europe . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/competitive-intelligence-in-europe-


Research papers

Better planning by improved learning from campaign tracking research

This paper discusses six factors which have been identified as being mainly responsible for determining the short-term response to advertising pressure. Two of these factors - ad efficiency and media planning - are singled out for special attention...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Alan Smith
October 20, 1998
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Citation

Smith, A. (1998a, October 20). Better planning by improved learning from campaign tracking research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/better-planning-by-improved-learning-from-campaign-tracking-research